Subway operates restaurants on U.S. military installations around the world, including in Europe where the anti-American ad campaign is focused.
Subway is using tray-liners and posters in its German restaurants with the headlines asking "Why are Americans so Fat?" and featuring an obese caricature of the Statue of Liberty holding a hamburger and fries. The ad copy uses the derogatory term "Amis" to refer to Americans and goes on to quote the controversial America-bashing filmmaker Michael Moore.
NLPC Chairman Ken Boehm said, "Subway has undertaken a cynical campaign to bash Americans and our national symbols abroad, just to increase market share, and that's bad enough. What's worse is that this company also operates commissaries on U.S. military bases at home and abroad."
NLPC announced that it would be alerting Veterans organizations of Subway's campaign to disrespect Americans abroad and that it would also contact each member of the House and Senate Armed Services Committee in addition to the Defense Secretary, asking them to contact Subway CEO Frank DeLuca regarding the inappropriateness of a company with such a presence at military installations using inflammatory, anti-American rhetoric to sell their products.
NLPC supports ethics in public life and sponsors the Corporate Integrity Project.