Subscribe free to our newsletters via your
. Military Space News .




INTERNET SPACE
Connected watches, virtually absent but still creating buzz at Baselworld
by Staff Writers
Basel, Switzerland (AFP) March 30, 2014


Watches that connect to your smartphone or even a satellite to ensure perfect time, regardless of where you are in the world, or alert you if you leave your phone behind?

Although not on prominent display they were a hot topic of discussion this past week at Baselworld, the world's largest watch and jewellery fair.

The show in the northern Swiss city was yet again dominated by intricate mechanical watches, symbolising centuries of tradition, and jewel-covered timepieces showcasing the luxury and glamour that never seem to go out of fashion.

But there were a few new offerings for the tech-hungry crowd still waiting eagerly for their wristband to catch up with their phone or tablet.

Japan's Casio had two new high-tech models on display both set for release later this year.

Its new Bluetooth controlled Edifice watch connects to smartphones, allowing it to adjust to time changes as smoothly as the device in your back pocket, while its new G-Shock model can synchronise with precise time signals broadcasted by radio stations or satellites.

"We expect huge demand, because people nowadays look for this technology more and more, so we are very confident," Harald Schroeder, head of marketing at Casio Europe, told AFP.

He stressed the popularity of a range of brightly-coloured plastic G-Shock watches already available, which can control your smartphone's alarm and music functions, let you know when your phone is ringing in silent mode and vibrate if you leave your phone behind.

Several other Asian tech giants, including South Korean Samsung, Japan's Sony and China's Huawei, have also unveiled new connected timepieces in recent months.

Swiss watchmakers are following the developments closely, but appear reluctant to move down the same route, sticking instead to the tradition and skilled craftmanship that have won them customers for centuries.

"Technically, there are lots of things that are possible," pointed out Marc Hayek, who heads Swatch Group's luxury watch brands Breguet, Blancpain and Jaquet Droz.

"But it's not just because something is possible that the market will automatically be there," he said, insisting that a watch should not seek to simply emulate the functions already available in phones and other wireless devices.

- 'Don't see big market' -

"If it's less comfortable to use ... (and) if it's the same function, I think it will only mean disadvantages, and I really don't see a big market for that," he told AFP, stressing that watchmakers should instead reflect on "useful" and "intelligent" new functions.

Stephane Linder, head of Tag Heuer, the top watch brand in French luxury group LVMH's stable, agreed, pointing out that a connected watch would necessarily be more difficult to use than existing devices.

"With a telephone, I have a large screen, but with a watch, it's tiny," he pointed out.

Linder insisted though on the need to keep a close eye on developments, pointing out that technology has the power to suddenly reshuffle the deck, as Apple did when it dethroned the reining mobile phone companies with its iPhone.

Watchmakers must remain ready to jump into the "smart watch" fray once they see the potential to bring true benefits to users.

If that happens "you will see developments in the luxury segment as well," he predicted.

Patek Philippe chief Thierry Stern said he was not worried by the smart watch hype.

"We saw the same thing when the iPhone was launched. People said it would spell the end of watches, but today watch sales are doing very well," he told AFP.

Connected watches were not a threat to the market for prestige timepieces, he insisted, pointing out that such tech objects "generally are obsolete after a year, because there is always a new version available."

"These are not objects that you keep as a watch," he said.

In fact, Martijn van Willegen, a Dutch jeweller who each year places around 80 percent of his annual watch orders at Baselworld, said he saw watches moving in the opposite direction of the phone tech drive.

Fifteen years ago, people mainly wanted super precise quartz watches that you could simply replace if it stopped working, he said.

"Today, we're back to old school 16th and 17th century mechanics that really make your heart beat faster... I love that."

.


Related Links
Satellite-based Internet technologies






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News





INTERNET SPACE
Google partners with Ray-Ban maker for smart eyewear
San Francisco (AFP) March 25, 2014
Google on Monday said it is joining forces with the frame giant behind Ray-Ban and other high-end brands to create and sell Glass Internet-linked eyewear in the United States. The California-based technology titan billed the partnership with Luxottica as its "biggest step yet into the emerging smart eyewear market." Luxottica brands include Oakley, Alain Mikli, Ray-Ban, and Vogue-Eyewear ... read more


INTERNET SPACE
US gains additional protection against ballistic missiles

US to continue technology development against ballistic missile threat

Israel says long-range rockets aboard 'Iran arms ship'

Raytheon awarded contract for Patriot

INTERNET SPACE
Lockheed Martin's DAGR Missile Scores a Perfect 16 of 16 in Flight Tests for US Army

Lockheed Martin Receives US Army Contract For Guided MLRS Rocket Production

N. Korean military defends missile tests

S. Korea calls North missile tests calculated provocation

INTERNET SPACE
'StratoBus' drone-satellite hybrid to provide new level of surveillance

Northrop Grumman, US Navy Complete Initial Flight Testing of the Triton Unmanned Aircraft System

UAVs Reach New Heights With Warsaw Polytechnic and LockMart Partnership

Northrop Grumman Delivers Global Hawk Early and On Cost

INTERNET SPACE
Mutualink Obtains Key NATO Certification

NGG Starts Integration Of High-Speed Downlink Antennas EHF Comms Payload

Catching signals from a speeding satellite

Raytheon receives contract modification on JPSS Common Ground System

INTERNET SPACE
Northrop Grumman, US Army Demonstrate Priority Program to Pentagon Leaders

Singapore, Jakarta defuse row over marines as 'bombers'

USAF Declares Initial Operational Capability for Lockheed Martin's Sniper Advanced Targeting Pod

DARPA Begins Early Transition of Adaptive Vehicle Make Technologies

INTERNET SPACE
Russia slams Germany for halting arms deal over Crimea

Japan draws up overhaul of arms-export ban

China will not stop increasing military spending: media

US gun lobby sees media as enemy

INTERNET SPACE
Pandas and yak soup on Michelle Obama's China menu

Ukraine sacks defence minister over Crimea

G7 Ukraine summit won't affect nuclear talks: Dutch PM

Obama and Xi discuss Ukraine

INTERNET SPACE
A new concept for manufacturing wrinkling patterns on hard-nano-film/soft-matter-substrate

Toward 'vanishing' electronics and unlocking nanomaterials' power potential

Nanoscale optical switch breaks miniaturization barrier

Chelyabinsk meteor to help develop nanotechnology




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement All images and articles appearing on Space Media Network have been edited or digitally altered in some way. Any requests to remove copyright material will be acted upon in a timely and appropriate manner. Any attempt to extort money from Space Media Network will be ignored and reported to Australian Law Enforcement Agencies as a potential case of financial fraud involving the use of a telephonic carriage device or postal service.