OneRoof Energy, along with Choose Energy, has announced a ground-breaking service in the Massachusetts deregulated energy markets that gives homeowners complete control over their electricity supply and delivery. The bundled product was initially launched for residents in the NSTAR and NGRID utility coverage areas.

In deregulated energy markets, the average residential energy consumer switches electricity providers every three years, according to data available at the U.S. Energy Information Administration. Because a solar lease lasts twenty or more years, this represents a new way for electricity suppliers to seamlessly diversify their product offering with solar, while also exponentially increasing customer retention and value.

"This is an example of how progressive energy companies are putting the customer first, and giving them the choice and the savings they deserve and want," said David Field, president and CEO, OneRoof Energy.

"Our technology-rich, solar leasing fulfillment platform was designed with ease of use in mind, allowing a broad spectrum of businesses to seamlessly sell solar. Retail energy companies are an excellent example of how affiliate businesses are creating additional value for their customers by utilizing our platform. By partnering with OneRoof Energy, energy retailers are able to satisfy their customers' desire for affordable, renewable energy, while leveraging our white labeled, customer-centric platform in order to increase their own sales opportunities."

The new bundled energy product will offer a zero-down solar lease, with the residual electricity supplied by one of the world's largest retail energy providers for a minimum period of two years. For a limited time the company will offer a strong promotional incentive to enroll with this product. Qualified Massachusetts homeowners will receive a total of $2,000 of free residual electricity for the first 24 months of their solar lease, or $83.33 a month.

In addition to Massachusetts, electricity has been deregulated in 16 other states and Washington, D.C. Massachusetts currently ranks sixth among U.S. states in solar electricity capacity, according to the Solar Energy Industries Association (SEIA).

"We anticipate early success of the new bundled electricity product and remain enthusiastic about expanding the offering to other deregulated markets. All around, this promotion is a win for customers, and we're excited to be a partner in offering it," states John Tough, head of operations and business development at Choose Energy.