Spotify unveiled plans Tuesday for podcast subscriptions, countering a similar initiative from Apple but offering a better deal than its US rival by allowing creators to keep all revenue for a limited time.

The updated podcast platform for the United States, set to expand internationally in coming months, lets podcasters make episodes available only to subscribers.

Taking advantage of the tool will cost podcasters nothing for the next two years, meaning they get all subscription revenue, Spotify said in a post.

Spotify planned to start charging a five percent fee for subscriptions starting in 2023.

"Our aim is to help podcasters maximize their subscription audiences and grow them from their existing listener bases," Swedish-based Spotify said.

The announcement comes as Apple is poised to add a subscription option to its pioneering podcasting service as it ramps up competition with Spotify.

Beginning in May, podcast fans around the world will be able to sign up for subscriptions for perks such as ad-free listening or exclusive content from creators, according to Apple.

Podcasters will receive 70 percent of subscription revenue in the first year, with Apple keeping the rest as a commission.

Once a subscriber has been subscribed for a year, the share for creators will rise to 85 percent, they added.

The subscription feature comes with an overhaul of the Apple Podcast platform that lays credit to kicking off the trend with its launch 15 years ago.

Industry tracker eMarketer last month said that Spotify has been growing quickly and that its podcasting service is on track to have more listeners in the United States than Apple Podcasts this year.

Spotify said that its subscription platform is kicking off with a dozen creators along with a collaboration with non-profit media organization National Public Radio.

Related Links
Satellite-based Internet technologies

Tweet

Thanks for being here; We need your help. The Space Media Network continues to grow but revenues have never been harder to maintain. With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords. Our news coverage takes time and effort to publish 365 days a year. If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceMediaNetwork Contributor $5 Billed Once credit card or paypal		SpaceMediaNetwork Monthly Supporter $5 Billed Monthly paypal only

Discord abandons Microsoft acquisition talks: report
Washington (AFP) April 21, 2021
Discussion platform Discord, popular among amateur video game players, has halted acquisition talks with Microsoft and is instead considering its options for a public offering, the Wall Street Journal reported Tuesday. Media reported last month that the social platform, created in 2015, was engaged in discussions about a transaction with the technology giant that would have valued Discord at $10 billion. Discord, which is based in San Francisco, allows its 140 million monthly users to exchange ... read more