On the back of record-breaking sales of the iPhone 6, tech leader Apple announced a 12 percent increase in revenue in their latest earnings report, with Apple CEO Tim Cook declaring, "We are selling everything we can make."

"Strong results are driven by the iPhone product cycle, as demand continues to outstrip supply and more than offset mild weakness in iPad," tech analyst Bill Choi told Fortune.

"[Expect] a strong ramp in the December quarter, as the newest iPhones just launched in China to record orders. [Apple] Pay launched earlier in the day; we're expecting only modest revenue from it and [i]Watch."

In regard to chief competitor Microsoft, Wall Street awaits any semblance of a plan to get Microsoft-owned Nokia to stop hemmoraging money "hand-over-fist," according to the Dow Jones Business News.

"Wall Street will warmly greet any sign that the cost of merging Nokia into the rest of Microsoft's operations is falling faster than expected."

Online retail giant Amazon is expected to report positive gains after a quarter defined new services and acquisitions, but questions remain about the quantifiable revenue from Amazon's new ventures in light of the money the company continues to pour into cloud-based services, a decision that has cost the company in the recent past.

As MarketWatch notes, "Investors will also be waiting to see if the deceleration in cloud-services revenue growth that hurt second-quarter results continued into the third quarter."