Now consumers can get the true Drive-Away experience straight from the checkout counter at a fraction of the cost of more expensive hard drive-based systems.

The comprehensive map data stored on each card includes the latest road network release from Tele Atlas, information on millions of valuable Points of Interest (POIs), and graphical topographic overlays for visual elevation relief.

Taken together, Navman's SmartST V3 software and a Drive-Away memory card make the most up-to-date, and visually realistic navigation experience available today.

"Making it simple to get where you need to be, when you need to be there, has always been Navman's mission," said George Arnott, president of Navman USA.

"Our new Drive-Away cards do just that. Now you can go to the store, buy our GPS device and a Drive-Away card, and by the time you reach the car, you 're holding a fully functional, ready-to-use navigation system."

"Those who have the time, or don't want to buy our pre-loaded memory cards, can head back to the home or office, hook our device up to their computer and load the maps they need. It's all about maximizing the number of options for our customers, while decreasing the hassle."

Each Drive-Away memory card comes packed securely in a hard plastic jewel case for added protection and easy storage.

The cards are currently compatible with both the award-winning Navman iCN 635 and the brand new pocket iCN 510; both devices are still packaged with a CD set containing detailed street-level mapping for the 48 contiguous states, Hawaii, Alaska, and Canada.

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